The book is accompanied by the Webby Award-winning ‘Companion App’ that makes it possible to scan every image in the book and brings it to life with exclusive films, interviews, and 360 film material.
This allows people from all generations to experience the making and context of the image and opens the doors to step into another world where wealth has a different meaning.
Jimmy strongly believes that if you change the way you look at people, the people you look at change. And if that change is powerful enough, it will gather momentum to affect the whole of humanity.
A message that today he is promoting through talks at international conferences and museum exhibitions. With the proceedings of his art projects, the Jimmy Nelson Foundation was set up to take it a step further in supporting the communities on the ground.